Creativity is greatly amplified thanks to New Media technologies of today. Widespread digitization permits for easy accessibility of works by individuals all over the globe, and allows for aggressive distribution of media. This means that almost everyone can access media, and push their own creations. It is easy to get inspired by the works of others especially now that we are constantly being bombarded by multitudes of works of artists through New Media. Mashups are well known products of New Media Technologies. Jeremy Brown, a DJ, used New Media Technologies to his advantage to create a new musical piece--a “Mashup”, “using digital software, Brown isolated instrumental elements of “Debra,” a song by Beck from his 1999 album “Midnite Vultures...Brown found that an a-cappella of “Frontin’,” a collaboration between the rapper Jay-Z and the producer Pharrell Williams, was approximately in the same key as “Debra...Brown exploited this commonality, and used his software to put the two singers exactly in tune...after several months of work, he completed the track, called it “Frontin’ on Debra” (Frere-Jones 1). New Media Technologies allowed Brown to have access of many musical works that he can pull off of the internet. With these ingredients at hand, Brown used his own creativity to produce a new song or “Mashup” of the songs he was inspired from.
Works Cited
The New Math of Mashups from The New Yorker Magazine 2005. http://www.newyorker.com/archive/2005/01/10/050110crmu_music. Web. June 18, 2016.
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