Friday, June 10, 2016

Impact of New Media on Cars and The Auto Industry

New Media permeates our lives. It can be found in forms of smartphones, laptops, and lately in the form of an automobile. The automobile was invented to transport people from point A to point B, but the automobile evolved and entered a new frontier in recent years. Cars have become a new platform for New Media to propagate in. Teslas, with their autonomous driving capabilities, made headlines in news recently. Tesla's autopilot system owes its existence to New Media technologies: An amalgam of internet, GPS, and telemetry systems working with one another.


Autonomous driving has received many praises, but not without criticism. Because the autopilot system and the New Media technologies it utilizes are still in their infancy stages, numerous Teslas have crashed themselves. I will explore both the positive and negative impacts of New Media technologies on cars, and how New Media has affected the processes in the automotive industry.

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