Many companies around the globe today use social networking technologies to scout for potential employees. Case in point, Maureen Crawford-Hentz who recruits candidates through LinkedIn, “"Social networking technology is absolutely the best thing to happen to recruiting — ever" (Langfitt 1). The article goes on to explain how sites like LinkedIn are helping HR like Ms. Crawford, “Typing keywords into a search engine, Crawford can scrape the entire network to dig out high-quality candidates that she can't find elsewhere” (Langfitt 1). Social networking sites contain large pools of talented candidates. With the technologies Social Networking sites have to offer, recruiters are able to pin-point candidates with laser, tailored-fit accuracy.
One of the greatest and revolutionary features of Social media technologies and social networking is that they allow individuals to be informed through the perspective of others. Take an individual in search of a new laptop for instance. The individual will find that the features advertised by the laptop’s respective manufacturer are nothing but pure marketing antics. The information provided through marketing does not report the user experience, and how the laptop will perform on a day to day basis. Enter a video social networking site called YouTube. The individual can search for laptop reviews by actual owners, and receive more helpful insights on the product. This is the greatest benefit of social networking: Empowering individuals to become outlets of knowledge and information.
This great benefit of social networking comes with a caveat: Cyber-bullying. Just as social networks excel in disseminating helpful insights, it can also excel at tarnishing someone’s reputation. Students can post online anonymous posts about someone rather easily through sites like Campus Gossip, “ "This is the new JuicyCampus," says a note at Campus Gossip, which boasts campus-specific message boards for hundreds of colleges and encourages anonymous and racy barbs such as "These Fellas got herpes," with a list of names attached” (Young 1). It is sites like these that perpetuate the negative aspects of our society. Instead of making slanders in person, an individual could opt to post on social networking sites where “digital” slanders can diffuse to a wider reach of audiences at a faster rate.
I think social networking will continue to exist for as long as mankind lives. Humans are social creatures. I think social networking sites will continuously evolve in the upcoming decades changing in various shapes and forms. Instead of accessing social networking sites on screens, it could be done with our brains instead with the help of a revolutionary bionic device connected to our brains. Social networking will take up many forms in the future, but I think it will retain its true essence: Allow people to socialize and connect with others.
Works Cited
Social Networking Technology Boosts Job Recruiting by Frank Langfitt, NPR, March 16, 2008. Web. June 17, 2016.
"They're Back, and They're Bad: Campus-Gossip Web Sites," by Jeffrey R. Young, The Chronicle for Higher Education, Sept 4, 2009 Web. June 17, 2016